Some dentists tend to micromanage, says Robert M. Pick, D.D.S., M.S., and principal of Progressive Periodontics & Implants. Responsibility for social media, however, is one thing that dentists should delegate. In this clip, Pick suggests assigning a team member in your practice the role of social media coordinator and having this team member prioritize posting strong content at the right time.

Interview Transcript (Modified for Readability)

“To go back to the lecture I gave today on ‘Powerful Secrets to Developing the Million-Dollar Plus Practice,’ I believe it was secret number 14 or 15, is social media. It’s imperative today. You cannot let it go. But, while so many dentists like to micromanage, they shouldn’t be managing it. You need to have a social media coordinator — a person on your team that’s the designated person in doing social media. You delegate it to that person. It’s a must-have. It could be an hour answer, which I won’t give you. But it involves video. It involves posting at the right time. When you do it right, you’re going to get a plethora of patients from social media.”

“Team relationship-building is an incredible, multi-factorial event with many things coming from many different directions. It starts with hiring the right team members with the right personalities for the right position. Then, it’s a matter of morning huddles, it’s a matter of business retreats, it’s a matter of monthly meetings, it’s a matter of leading and leading that team. It’s no different than, think of a successful band or a group: everybody on that team works together. And when the team is great, the whole experience is phenomenal.”

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