Crest Introduces Kids Color Changing Toothpaste

Crest has introduced its new Crest Kids Color Changing Toothpaste, which is designed to encourage kids to brush up to 2 times longer to protect against cavities. The company set out to address the struggle parents face in getting their kids to brush their teeth, and most kids brush less than the recommended amount—2 minutes, 2 times per day, according to a press release from Crest.

Crest Kids’ newest product offers color-changing technology to transform bubblegum-flavored toothpaste from blue to pink after 2 minutes of brushing, creating an enjoyable experience for kids and parents.

“We know that consistent brushing at a young age is critical to conquering cavities, and until now no other product on the market has been able to create a true change in children’s brushing habits,” said Luis Restrepo, senior director of North America Oral Care at Procter & Gamble. “As the only one of its kind on the market today, new Crest Kids Color Changing Toothpaste redefines the expectations of what a children’s toothpaste can do by making brushing fun to establish healthy, lifelong oral care habits.”

Crest Kids Color Changing Toothpaste, along with a full lineup of Oral-B color-changing themed toothbrushes, are now available online and at retailers nationwide.