Communicating with Your Most Valuable Asset: Your Dental Patients

Blair Drenner, vice president of strategic business development at eRelevance Corporation, emphasizes in this clip how critical communicating effectively with your dental patients is.

Interview Transcript (slightly modified for readability)

“I think the best way to optimize your lifetime value of patients — of course there’s being a great dentist and providing great services and consults – but I often think of it in terms of how many times that person has engaged with you and keeping them up front and personalized.

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Number one is delivering personalized content that’s applicable to them. Meaning, if they’re aging, that you have a care plan that’s specific for their age or gender. The other thing is just making sure that your face comes across as someone friendly to your customer base.

I find, oftentimes, that the way dentists communicate to their most valuable asset, which is their customer base is very bland and generic about procedures rather than a personal touch by them and a consultative care methodology.”

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