BURST Releases Exclusive CoComelon Kids' Brush

BURST Oral Care has teamed up with 1 of the most popular children’s franchises, CoComelon for a new limited-edition electric toothbrush for kids.

The BURSTkids Sonic Toothbrush features CoComelon’s main character JJ on all of the designs and comes in either CoComelon green or CoComelon Pink. The brush features an ergonomic handle and 2 brushing modes. It also features a pediatric brush head that’s designed for developing mouths, 31,000 sonic vibrations per minute, and a built-in 2-minute timer.

“We wanted to take our expansion into the children’s category one step further and knew CoComelon was the perfect franchise to partner with,” BURST co-founder and President Brittany Stewart said according to a company press release. “Being a new mother, I understand the importance of healthy habits and mirroring positive behavior for my son. Here at BURST, we believe that you’re never too young to learn good oral care behaviors. Thanks to this collaboration, it’s not only easier to get kids to brush but excited to brush.”

“We are excited to launch these limited-edition sonic toothbrushes with BURST Oral Care,” said Dan’l Hewitt, head of global partnerships at Moonbug Entertainment, which produces CoComelon. “The goal here was to encourage better brushing habits, and what better way to do that than by singing and brushing along with their friends, JJ, TomTom, YoYo, and Cody? Our mission with CoComelon is to celebrate the little big moments in a young child’s life and, as any parent can tell you, brushing time is one of those pivotal moments.”

In addition to the exclusive brush, parents and children will also have access to never-before-seen CoComelon content on BURST channels.

BURSTkids Toothbrushes are designed for children 2-years of age or older. The CoComelon designed brush is available on BURST’s website or Amazon for $39.99.