Airheads Candy-Flavored Floss Available in Time for Halloween

Airheads candy is on a mission to make dentists’ homes a little more exciting for trick-or-treaters with the release of Airheads Candy Flavored Dental Floss.

Airheads introduced the candy-flavored dental floss to bridge the longstanding holiday tension between candy makers and dentists in an effort to make the dentist's house a more desirable stop this year. The goal is to have thousands of flosses being handed out at dentists' homes nationwide.

"We can't magically make every dentist's house go from 'worst' to 'first' on the block, but our hope is this candy-flavored floss will give dentists a reason to smile and feel proud when they hand out treats this Halloween," Craig Cuchra, vice president of marketing at Perfetti Van Melle, maker of Airheads candy, said in a statement from the company.

Any child who has lived on the same block as a dentist knows that home isn’t exactly the most popular spot for trick-or-treating. "It's not easy being a dentist on Halloween. Turns out trick-or-treaters aren't huge fans of getting tiny toothpaste and toothbrushes in their candy basket" Mark Anderko, DDS, said in the company’s press release. "But this year Airheads is helping change that a little bit."

Perfetti Van Melle is a privately-owned global company that manufactures and markets confectionary and chewing gum products in more than 150 countries. The company is known for its brands such as Airheads, Mentos, and Chupa Chups lollipops.