Sirona announces updates to CEREC 30 anniversary celebration

NFL Great Emmitt Smith joined the lineup of keynote speakers, a fourth staff member can reveive free tuition and rooms are available at The Mirage.

Sirona Dental, Inc. recently announced several updates to its CEREC 30 anniversary celebration, scheduled Sept 17-19 in Las Vegas.

NFL Great Emmitt Smith has joined the exciting lineup of keynote speakers, doctors can now register three practice members with a fourth eligible to attend for free and there are rooms now available at The Mirage.   

Smith, a former Dallas Cowboys running back, is president and CEO of Emmitt Smith Enterprises, Inc. He replaces Earvin “Magic” Johnson, Jr., who had to withdraw from C30 due to personal reasons.

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Smith won three Super Bowl Championships with the team and has the record for the most rushing yards in NFL history. Following his retirement from football in 2005, he formed an umbrella company of several organizations focusing on areas ranging from real estate to construction. The philanthropic division of ESE, Pat and Emmitt Smith Charities, partners with nonprofits to provide educational and enrichment opportunities to underserved youth.

Smith is a well-known speaker, and CEREC 30 attendees will hear a speech focusing on the determination and perseverance required to achieve success and overcome obstacles.

“Emmitt Smith has established himself as one of the most preeminent examples of a former great athlete turned equally great motivational speaker and entrepreneur," saysMichael Augins, president of Sirona Dental, Inc. "His story and accomplishments embody what a person who overcomes adversity is capable of, and his philanthropic endeavors have had a tremendous impact in providing opportunities to the underprivileged. It’s a joy and honor to have him on hand to speak at our C30 event.”

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In preparation of the event, Sirona is offering C30 attendees a deal on staff registration. Doctors can now register three practice members with a fourth eligible to attend for free.

This limited-time opportunity runs through Sept. 15 and provides a savings of $995 on the cost of tuition. Staff members will join a wide array of CEREC doctors, mentors, trainers, technicians and exhibitors who are set to congregate at the event.

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“CEREC 30 is very much a total-team celebration of the past, present and future of digital dentistry,” Augins said. “Therefore, Sirona strongly encourages practice members to accompany doctors for three days of in-depth education, endless networking opportunities, inspiring keynote speeches and jaw-dropping entertainment.”

While the block of rooms reserved at a special rate at The Venetian® and The Palazzo® hotels for CEREC 30 attendees are full and no longer accepting reservations, Sirona secured another block of rooms for a special rate at The Mirage Hotel and Casino, located directly across the street.

The company recommends to booking a room(s) as soon as possible due to the influx of reservations and the limited number of rooms. Rates at The Mirage start at $159 per night (plus applicable taxes and fees). All rooms in the Sirona room block are available on a first-come, first-served basis, are subject to availability and may sell out at any time. 

For anyone who has not registered for CEREC 30, there is still time to do so. Visitwww.cereconline.com/cerec30-registration to register or for more information.

Video: Sirona unveils more details for CEREC 30 celebration