Atlantic Precious Metal Refining expands online presence

Atlantic Precious Metal Refining, a Pittsburgh-based precious metal refinery serving dental professionals worldwide, recently unveiled its redesigned corporate website and announced the company’s official launch into social media via Facebook, Twitter and YouTube.

The website is now updated with a fresh new look and includes intuitive navigation links and improved functionality. Some added features include tips on efficient scrap recovery and collection, information to help dental professionals fully maximize their return on dental scrap materials, photos and videos of the actual refining process, and step-by-step instructions for properly collecting and shipping valuable precious metal scrap materials.

“A website is always a work in progress,” said Tom Mappin, VP of Operations for Atlantic, “but we felt a total overhaul was necessary because dental professionals are just not taking advantage of the many benefits that a refining service can provide. We wanted to make learning about precious metal refining and utilizing Atlantic’s services as easy as possible to help dental professionals discover the potential for hidden profits located in their operatories and laboratories. The new Atlantic site better showcases our unique company culture, quality-focused business philosophy, and valuable industry offerings for dental professionals looking to get the highest precious metal scrap lot returns in the industry.”

In addition to many new features, the website will continue to allow visitors to view literature and technical information, connect with an Atlantic representative in their geographic location, and easily contact Atlantic’s supportive customer service staff and technical experts. The redesigned website is intended to be a regular destination for clients, prospects, business partners, and journalists who are interested in the latest refinery news. For more information and a tour of the new website, please visit www.apmr.com.

Industry professionals also can now follow Atlantic on YouTube, Twitter and/or become a fan on Facebook. Located at www.youtube.com/AtlanticPrecious, www.twitter.com/AtlanticSays, and

www.facebook.com/AtlanticSays, Atlantic’s three new social media sites continue to grow daily in scope of content and members. All sites should be used as valuable resources for individuals seeking “as-it-happens” information and insider conversation about the company’s latest news and events, as well as advanced insight into new technologies and services being developed.

“The goal in developing our social networking sites is to make our company news and promotions readily available to all who are interested in learning more about the refining industry and how our scrap processing can greatly profit your practice,” Mappin said. “We look forward to an interactive and personal experience with those who want to find out more about us and the industry in general.”