AMD LASERS announces expansion into hard-tissue dental laser market

AMD LASERS, a global leader in soft-tissue dental lasers announced today it will enter the hard-tissue dental laser market.

The company unveiled the new dental laser at the Greater New York Society Meeting on Nov. 29. It entered the soft-tissue laser market in 2009 with its Picasso line of lasers and reportedly has dominated the market segment ever since.  

The new hard-tissue laser is FDA-cleared to perform cavity preparations, bone surgery and a host of soft-tissue procedures. It is much smaller in size and weight and half the price of some hard-tissue lasers on the market.

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"Our vision was to make dental lasers affordable for everyone and we've succeeded," said Alan Miller, CEO and founder of AMD LASERS. " Our Picasso soft-tissue lasers have dominated over every other dental laser company since we brought them to market and there is no doubt we will do the same in the hard tissue world as well. We launched Picasso and Picasso Lite with the vision to make laser dentistry affordable for every dental practice, ensuring a laser is placed in every operatory in every office around the world. With the new hard-tissue, we are continuing this mindset, by providing affordable total laser solutions to the general practitioner.

"The Picasso line of dental lasers are the most loved, celebrated, endorsed and awarded lasers in dentistry and we are confident that the new hard tissue laser will make a great addition to any dental practice. Our award-winning customer service, a comprehensive training program and a marketing package will give dentists what they really want at an affordable price. I consider patients around the world to be the real winners."

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The new hard-tissue laser includes additional items and services as part of the package. First, it reportedly combines innovation with art and much smaller in size and weight compared to other hard-tissue lasers, which is said to make it easy to fit into any office. Secondly, as part of the package, each new owner will receive an all-day, in-office training by a certified dental laser hygienist covering treatment planning and billing, laser safety, full-office certification and hands-on clinical training. In addition, owners will receive a full-day Master Training Course at one of the many training centers across America. Every practice reportedly will feel comfortable and confident using their new dental laser.

Lastly, each package includes a comprehensive, advanced marketing launch kit consisting of a practice-focused marketing plan, personalized press release and patient-oriented marketing materials to increase patient awareness and provide all the tools a practice needs to market laser dentistry effectively and efficiently.

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"AMD LASERS is doing it again," said Dr. Ron Kaminer of Hewlett, N.Y., a foremost international lecturer and trainer on hard-tissue lasers. "First, they shocked the world with Picasso by lowering the entry point so substantially that all dentists could afford one, and now they are doing it again for hard-tissue lasers. I have trained with other company's hard-tissue lasers and am blown away at how much smaller and easy to use this new laser is. It is a huge jump forward in technology and user friendliness. The cutting speed and reliability is light years ahead of the other laser companies, and, with a price point at half of some other companies, it will undoubtedly be a No. 1 best seller just like the Picasso."

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