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October 2008 | Dental Products Report
DPR Survey

Whitening Survey: Results

To read the full article on these findings, click here.


In your opinion, what percentage of your patients have tried OTC whitening products?

1-10%
   2%
11-25% 37%
26-50% 32%
More than 50%
17%
None   1%










Which of the following statements characterizes your overall feeling about OTC whitening products?*

tell patients to give  them a try and keep me posted 54%
I don’t discourage their use because they raise awareness about cosmetic dentistry50%
Because their use is unsupervised, I don’t endorse them20%
They are not proven safe or effective, and I discourage their use  4% 
  
*Multiple responses accepted
 


On average, how satisfied are your patients with the results of their  in-office chairside whitening?

Very satisfied  36% 
Satisfied  46%
Somewhat satisfied 18%







On average, how satisfied are your patients with the results of their professionally dispensed take-home whitening?

Very satisfied35% 
Satisfied52%
Somewhat satisfied12% 
Somewhat dissatisfied
  2%
 









Over the past two years, how has the patient demand in your practice for in-office chairside whitening changed?

Increased 36% 
Decreased 25% 
Stayed the same 39% 







Over the past two years, how has the patient demand in your practice for professionally dispensed take-home whitening changed?

Increased 21% 
Decreased 26% 
Stayed the same 53% 







On average, how many in-office chairside whitening procedures do you perform per month?

1-5 60% 
6-9   8% 
10-14   3%
15-24   1%
None  28%










On average, how many new take-home whitening kits do you dispense per month?

1-5  66%
6-9 18%
10-14  6% 
15-24   3%
25 or more  2% 
None   4%











Approximately what percentage of your in-office whitening patients experience significant sensitivity?

1-10% 47% 
11-15%25% 
26-50%11% 
More than 50% 10%
None   7% 










Approximately what percentage of your take-home whitening patients experience significant sensitivity?

1-10% 65% 
11-25% 21% 
26-50%   6% 
More than 50%   2% 
None   5%










Which of the following do you recommend to your whitening patients for ongoing maintenance of bleached teeth?*

Avoidance of foods and drinks that stain 61% 
A specific brand of anti-sensitivity toothpaste or agent 28% 
A specific brand of whitening toothpaste19% 
A specific brand of mouthrinse11% 
  
*Multiple responses accepted  











SURVEY FINDINGS

72%
of respondents always supply chairside whitening patients with follow-up take-home whitening supplies to maintain results/prevent relapse

82%
of respondents said patients are very satisfied or satisfied with the results of their in-office chairside whitening

39%
of respondents say patient demand for chairside whitening has stayed the same over the past 2 years


ABOUT THIS DPR SURVEY
The October DPR Whitening Survey was e-mailed between Aug. 20 and Sept. 2 to 1,863 general practitioners in the United States. The survey was completed by 99 GPs, for a 5.3% response rate.
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