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A new standard of care Cady described CAMBRA (Caries Management By Risk Assessment) as a school of thought that is you can manage caries by assessing risk and medical management as opposed to “drill and fill dentistry.” It’s a whole paradigm shift in treatment model. It’s a standard of care that is being taught at every dental school across the nation, its on tech board exams as a graduation requirement for new dentists. She also pointed out that there can be legal implications from patients who haven’t had proper medical management of their infection and it has lead to poor results. A staff effort You staff plays a big role in implementing the CariFree system. They have the opportunity to spend time building relationships, educating and talking to patients. An hour and half training program on the principles of CAMBRA; the CariFree product design; patient communication; and system implementation, is offered to every practice that wants to take on the CariFree program. It is followed with an eight-week implementation program, where each team member is educated on the part they play, from insurance billing for screenings to dispensing products. Make it pay So how exactly does it pay to implement the CariFree system? Practices can see a return on investment through product sales. Dentists can also refer patients to the CariFree Web site to purchase products. A code is provided to each practice for patients to use when ordering products online. Then a portion of the sale proceeds is given back to the dental practice. But it’s not just about selling product. “You have to really take this on as more then product sales, you’re offering a standard of care, wellness to your patients as opposed to repair. The practices that look at it that way, are very successful in regards to return on investment,” Cady said. In addition, there is value in offering services that maybe your neighboring dentist is not offering. Patients appreciate wellness care and will refer family and friends. Make the homecare decision easy for the patient. Take on recommending products and make it easy for the patient to try to product, purchase it (in the office or online) and educate them on why this is a best choice for their oral wellness.
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